Paid traffic
Campaign management across Google, Meta, TikTok, LinkedIn and Pinterest. Each platform has its own role: people arrive at each one at a different stage and looking for different things. Our job is to understand what each channel is for and where to find the customer at each moment, so the ad is relevant instead of being more advertising. From there, we build your sales funnel, from first contact to conversion.
What it covers
Google Ads
Search, Performance Max, YouTube and remarketing are different formats, for different stages and different goals. We build a structure that follows the customer along the whole journey, from first interest to conversion.
Meta Ads
Facebook and Instagram, from lead capture to online store sales. Creatives tested in short cycles, with budget pushed into what works.
TikTok Ads
For brands whose audience is there. Native format, production made for the feed, not television ads recycled.
Pinterest Ads
Strong in interiors, fashion, weddings and visual retail, where demand is planned weeks in advance.
LinkedIn Ads
B2B and high-ticket services, where cost per lead is higher but the value of each client justifies it.
How we work
We look at the data that already exists (account, site, sales history) before proposing any investment. If there is no room for paid traffic to work, we say so.
Conversions, events and attribution set up before the first euro is spent. Without reliable measurement, optimising is guessing.
Few hypotheses at a time, per channel, with enough time for the numbers to mean something.
We push what brings results, cut the rest and explain why, in language that needs no translation.
When it makes sense to work together
- You have margin per sale that can carry an acquisition cost.
- You can respond to the leads and orders campaigns bring in.
- You are looking for continuous work, not one isolated campaign.
- You expect results in the first week.
- You want the lowest possible spend instead of the best return.
- You do not have a site or a page that converts yet: in that case we start there.
Frequently asked questions
What is the minimum ad spend?
It depends on the sector and the goal: a budget that is enough for a local service is not enough for an online store selling nationwide. We give you the figure at the diagnosis stage, and we also say when the budget available does not justify going ahead.
Do you work with companies outside Arcos de Valdevez?
Yes. We are based in Arcos de Valdevez and work closely with companies in the Alto Minho, but we run campaigns for clients in Geneva and for brands whose audience is abroad. The follow-up is the same wherever you are.
Do we keep access to the ad accounts?
The accounts are yours, always. We work inside your accounts or hand over the ones we create. We do not use intermediary accounts that tie the client to the agency.
How long until we see results?
The first useful readings typically appear after three to four weeks, the time it takes to gather enough data to tell signal from noise. Optimising before that is reacting to chance.